Extra Gum

OBJECTIVE

Keeping Forests is a coalition of landowners, conservationists, corporations and organizations work to ensure forests remain for generations to come. Per the brief, our objective was, “To create a credible and compelling identity for Keeping Forests as Forests in order to build momentum for the cause and facilitate a substantial connection with our partners.”

INSIGHTS

Having read Keeping Forests’ five-year strategic plan cover to cover, I was able to discover themes of connection, balance, future generations, etc. However, one theme emerged above the others—a theme of unlikely partnership.

PACKAGING
Having read Keeping Forests’ five-year strategic plan cover to cover, I was able to discover themes of connection, balance, future generations, etc. However, one theme emerged above the others—a theme of unlikely partnership.

IDENTITY
Having read Keeping Forests’ five-year strategic plan cover to cover, I was able to discover themes of connection, balance, future generations, etc. However, one theme emerged above the others—a theme of unlikely partnership.

FLAVOR

The activations bring everything together, working in unison. These applications of the brand identity system demonstrate the flexibility and modularity, not only of the logo, but also of the color palette, icon system, and typographic approach.

ACTIVATIONS

The activations bring everything together, working in unison. These applications of the brand identity system demonstrate the flexibility and modularity, not only of the logo, but also of the color palette, icon system, and typographic approach.